Luxury Within Reach

Are you looking for ways to attract new customers to your restaurant? Here are some tips from our Shamrock Foods Chefs and Specialists on how to raise your diners’ satisfaction by lowering the barrier to entry. 

“Affordable small bites on sampler platters allow customers to taste things they may not otherwise pay for,” says Dan Gilpatrick, Shamrock Foods Senior Product Specialist, New Mexico. Think just-right portions of items like Wagyu beef or tuna tartare. Small bites can be a game-changer, offering a taste adventure without the commitment of a full entree. By providing a variety of flavors and textures in smaller portions, you cater to the curious diner who might be hesitant to try something new. It’s also a fantastic way to showcase your culinary creativity and highlight premium ingredients, turning a simple meal into a memorable experience.

Take an otherwise everyday dish to the next level with Shamrock Foods Artisanal Provisions. “Find that ‘plus 1’ ingredient to put any dish over the top,” says Sarah Richardson, Shamrock Foods Brands Chef, Arizona. Use truffle oil paired with Shamrock Farms® heavy cream to make a cheesy, dreamy Mornay sauce for truffle mac n’ cheese. This concept revolves around the idea of elevating familiar dishes with a touch of luxury. The ‘plus 1’ ingredient should be something that adds a unique flavor, aroma, or texture, making the dish unforgettable. Whether it’s a drizzle of aged balsamic on a simple Caprese salad or a sprinkle of Maldon sea salt on a chocolate dessert, that one special ingredient can turn a good dish into a great one.

Think s’mores made at the table over candlelight with infused marshmallows, flavored chocolate ganache, and graham crackers. Creating an interactive dining experience can significantly enhance diner satisfaction. When guests are involved in the preparation or assembly of their food, it adds an element of fun and engagement. Consider dishes like hot stone cooking, where diners can grill their own meats and vegetables at the table, or build-your-own tacos with a variety of fresh, vibrant toppings. These interactive elements not only make the meal more enjoyable but also create a lasting impression that diners will talk about long after they’ve left your restaurant.

Create a grilled Caesar salad with crisp romaine from Markon®, salty-umami anchovies from Villa Frizzoni®, and marinated Pierport® shrimp for unmistakable notes of luxurious quality. Emphasizing freshness in your dishes can elevate the dining experience and signal to your customers that you prioritize quality. Fresh, high-quality ingredients have a distinctive taste and texture that can’t be replicated. Highlighting seasonal produce, locally-sourced meats, and sustainably-caught seafood can set your restaurant apart. You can also consider a farm-to-table approach, where the menu changes based on what’s fresh and in season, offering diners a unique experience with every visit.

Beyond the food, the level of service plays a crucial role in diner satisfaction. Train your staff to provide personalized recommendations based on customers' preferences and dietary restrictions. Remembering regular customers and their favorite orders can make them feel valued and appreciated. Small gestures, like a complimentary amuse-bouche or a personalized thank-you note with the bill, can leave a lasting positive impression.