Sometimes it’s hard to tell where playoffs competition is at its fiercest – on the football field or among foodservice operators vying for fans. We’re rooting for you! Win that playoffs business by thinking like a top team.
The Pregame: Your Prep List
Plan out everything from special dishes/menus to the language and visuals you’ll use in online and print marketing. Kick off your promotions early — at least one month before the playoffs.
Promote:
Menu specials and playoffs-related activities on your website and social-media sites, signage, table tents, and menu inserts. Have servers talk these up in restaurant and to carry-out customers.
Small group catering menus and services.
Special accommodations and activities — e.g., patio grilling that creates that at-the-game feeling.
Game-Day Action
Live tweet during the game. It’s a great way to highlight your establishments offerings.
Instagram pictures of fans safely enjoying the playoffs food and atmosphere at your place.
Recruit new draft picks. This is a fan-tastic opportunity to impress newcomers brought along by regulars. Ask customers if it’s their first time there. Give them a token or coupon for an item discount the next time they come in or order take-out.
Post-Game
Create and strengthen touch points even after the last down.
Menu Brickfire Bakery® dessert and Four Leaf Coffee® Roasters signature beverage specials for post-playoffs celebrating or commiserating.
Offer an “Instant-Replay” promotion that gives customers one more chance to enjoy game-day specials the day after the playoffs.
Reconnect with those who followed your operation on social media. Invite them to visit your restaurant for dine-in or take-out.
Analyze your sales data and social-media responses. Use what you learn to make next year’s playoffs sales even stronger!
Share this Post
Get Rewarded Like Never Before
Get more great menu ideas and great savings on items you already purchase. Enjoy exclusive offers, rebates and promotions, and the chance to win great prizes, including trips to some amazing destinations with Shamrock Rewards.
Continue Reading
Prep, Weigh, Measure
Use these tools to help manage your inventory and optimize your kitchen.
MyShamrock
Your online portal to place orders, track your deliveries and access your transaction history.
Conversion Charts
Quickly convert measurements for your recipes with these helpful conversion charts for your kitchen.
Kitchentelligence Magazine
Find fresh ideas for your menu, tips to enhance your operations and customer success stories in our magazine.
Talk food to us.
Our team of seasoned professionals is ready to help you choose the right products for your business, and put our deep knowledge of the industry to work for you.